Selected work

Brands built
on clarity

identity, considered

Identity systems and digital design across interiors, wellness, fashion, architecture, fragrance and lifestyle, each developed from positioning through to a complete visual language.

01 · Interiors

AURA Interior

A single continuous-line monogram sealed inside an oval, weighted so the mark behaves like a maker's stamp. The system extends into stationery, a portfolio box and a restrained cocoa and bone palette.

ConceptA maker's stamp: one continuous line, sealed in an oval.
AURA Interior identity AURA blind emboss AURA business cards AURA portfolio box
02 · Wellness

SAF!RA

One typographic decision carries the brand: the exclamation mark standing in for the letter I, set in gold and repeated across dropper, jar and campaign.

ConceptOne character carries the name: the exclamation mark as the I.
SAF!RA serum SAF!RA cream and campaign
03 · Fashion & beauty

bogi

The tail of the g carries under the whole word like a single stroke of liner, drawn with enough weight to sit directly on editorial photography without a plate behind it.

ConceptA single stroke of liner drawn beneath the word.
bogi wordmark bogi monogram bogi campaign bogi brand board
04 · Fashion

hey!uoy

A name that reverses on itself, set as a mirrored pair so the reflection is the logo. Stroke weight tuned for an emboss, where the mark is carried by shadow alone. The system extends to a website and editorial layouts.

ConceptA name that mirrors itself, so the reflection is the logo.
hey!uoy monogram hey!uoy swing tag hey!uoy website hey!uoy retail bag
05 · Architecture

MAG Architecture

A ligature monogram where M and A share a single stroke, built to sit quietly over the studio's own interior photography rather than compete with it.

ConceptTwo letters joined by one shared stroke.
MAG monogram over interior MAG stationery MAG wordmark
06 · Fragrance

Perla Angel

A signature designed to print directly onto glass in rose gold, so the name floats over the juice rather than sitting on a label.

ConceptA signature that floats on glass.
Perla Angel digital application Perla Angel embossed plaque Perla Angel retail bag
07 · Lifestyle

Mon Candles

The letter m became the vessel with a flame set above it, so the mark is the product. A content system followed, with a rhythm the owner can run without a designer.

ConceptThe letter becomes the vessel.
Mon Candles logotype Mon Candles product Mon Candles card Mon Candles content system
08 · Website

AURA Interior

A quiet-luxury website for an interior design studio. Stacked full-screen project panels, a serif voice and a photography-first rhythm.

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09 · Website

MAG Architecture

A website for a residential architecture studio, built on the language of the drawing sheet: numbered principles, hairlines and a title-block footer.

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10 · Website

Luly Interiors

A warm, colour-led website for a residential interiors studio. Ivory, chocolate, olive and dusty rosé, with photography shown exactly as shot.

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